The results of our recent survey suggest Netflix is not simply the most popular streaming service—it is virtually synonymous with streaming in general, joining the ranks of brands like Band-Aid, Jello, and Kleenex as eponyms for a product.

Our team at HighSpeedInterent.com asked 300 internet users what they stream, when they stream, and how they stream. The results show that Netflix dominates the market, and they also reveal some surprising viewing patterns.

If you stream, you stream on Netflix.

Over 99% of the people we surveyed said they use a streaming service. Netflix led the way with over 43% of respondents saying they use the service. That was nearly double the second-place service, Hulu, which is used by over 23% of those surveyed. Amazon Video came in third with 20%. Out of the 300 people we surveyed, only two said they don’t use streaming services at all.

Streamers love Netflix originals.

Our survey asked people to list their favorite shows to stream on Netflix. The top two shows were both Netflix original series. Orange Is the New Black topped the list and was listed among people’s favorite Netflix show more than twice as many times as the second-place show. Coming in at number two was Stranger Things.

Fuller House, the Netflix original sequel to Full House, also made the top five. Ten of the top twenty-one shows on Netflix were Netflix originals, including 13 Reasons Why, Ozark, The Ranch, Narcos, House of Cards, Daredevil, and The Defenders.

The 5 Most Popular Shows on Netflix

1.) Orange is the New Black
2.) Stranger Things
3.) Shameless
4.) Fuller House
5.) The Walking Dead

“Netflixing”?

Although one survey question specifically asked about favorite shows to stream on Netflix, several people responded to that question with shows that aren’t on Netflix. People might not always know which streaming service offers which shows, but among these surprising results were shows like Game of Thrones and Rick and Morty. This comes as a surprise, considering these shows have enthusiastic fan bases you would expect to know every last detail about their favorite shows, including where to watch them.

These misaligned answers may suggest that people don’t distinguish between streaming on Netflix versus streaming in general. When a brand name becomes synonymous with its product, it’s called an eponym, and Netflix may be approaching that status, following in the steps of “Kleenex” and “Band-Aid.” How long before we start referring to all streaming as “Netflixing”?

The Top Shows on Each Streaming Service

general favorite shows graphic

Netflix is not enough.

For most of the respondents to our survey, one streaming service just wasn’t enough.

58% use more than one streaming service

35% use three or more streaming services

18% use four or more streaming services

Streamers eagerly await Stranger Things and Game of Thrones.

According to our survey, the two most anticipated shows to stream are Stranger Things and Game of Thrones.

Stranger Things season two is slated for release in October 2017. That same month Game of Thrones is expected to start shooting its eighth and final season. The official release date for the final season of Game of Thrones has not been announced, but it is expected to be late in 2018 or early in 2019.

What do I watch next?

The most lopsided results we saw in our survey were the answers to a question about what streamers do when they run out of new episodes of the show they’re streaming. A whopping 77% said they go straight into finding another show to watch.

The streaming services have decent suggestions for what to watch next, but for a second opinion, check out this What to Watch tool from CableTV.com. Just enter a few shows you know you like and it will suggest others you’ll probably like.

What People Are Watching (By Age Group)

Favorite Shows by Age

Men and women of different ages stream differently.

The top 3 streaming devices

streaming devices graphic
Above, we identified the top 3 streaming devices. Apple TV, gaming consoles, and smart TVs also appeared in the survey results.

The rise of the mini-binge

With all the talk of hit shows being binge worthy, we were surprised to learn than only 14% of people surveyed typically watch a full season at a time. Most, 53%, watched only two to four episodes at a time while 15% said they watch just one episode at a time. 18% watch six to eight episodes at a time.

These percentages show that binge watching doesn’t necessarily mean endless hours of vegging out on the couch. It usually consists of a reasonable few hours per binge: a mini-binge.

Men vs Women binging habits

Weekdays are for watching.

While 49% of people said they viewed streamed programing almost every day, we were a little surprised which days they did the most viewing. Despite people typically having more time on weekends than during the workweek, most people said they stream the most during the week.

73% of people said they stream mostly on weekdays

27% of people said they stream mostly on weekends

Streaming time is family time.

Almost two-thirds (62%) of people said they watch streaming shows with their family, spouse, or partner. Only 27% said they stream alone. An additional 11% stream with friends or roommates.

Who Do You Watch With: Men vs. Women

Combining the binge data, the day-of-the-week data, and the family data paints a picture that doesn’t fit the cord-cutter stereotype. According to our survey, the average streaming customer isn’t a lonely couch potato who binge-watches the weekends away. The reality looks more like cost-conscious families enjoying a few hours of entertainment after work.

Tell us how you stream video in the comments below, and share this article with your friends so they can join the conversation.

More streaming resources:

Although 85 percent of U.S. households have a pay TV subscription, the industry is declining. As a group, the top 10 U.S. pay TV providers lost more than 400,000 subscribers in the second quarter of 2015; only one of the top 10 increased its subscriber base during that period. The rate of growth in the pay TV industry fell every year since 2006, and has been flat or shrinking since 2012. Conventional wisdom is that one of, if not the, biggest reason for this decline is the growth of online streaming video services like Netflix and Hulu. It’s definitely true that as pay TV subscriptions fell, Netflix subscriptions rose. With 59 percent of U.S. households subscribing to at least one video streaming service, the industry hasn’t caught up to pay TV yet, but if current trends continue, it will. Will we see those trends continue? People may be dissatisfied with pay TV as a whole, but new data from research firm Parks & Associates’ OTT Video Market Tracker indicates people aren’t entirely satisfied with online video streaming providers, either. Data from this study shows a high churn rate (the number of subscribers who cancel a service divided by the total number of subscribers at any given time) among numerous streaming video services from the smallest to the largest. For example, four percent of Netflix subscribers canceled their account in the previous year. Because Netflix added new subscribers in the same period, this churn rate means nine percent of the company’s current number of subscribers canceled their subscription in the past year. The problem is significantly worse for Hulu, which has a seven percent churn rate. And because Hulu has fewer subscribers than Netflix, that churn rate represents 50 percent of the current subscriber base. These numbers mean that for every two current Hulu subscribers, one subscriber has already tried and quit. As a whole, the streaming industry’s churn rate for the past year was 60 percent. Brett Sappington, Parks & Associates’ Director of Research describes that level of churn as a “huge problem.” Why is churn a problem? Every customer who tries and cancels a streaming service shrinks the size of that provider’s potential customer base. The smaller that pool of potential subscribers gets, the more expensive it becomes to lure new customers. A high churn rate indicates customer dissatisfaction, so the higher the churn rate, the less satisfied people are with the service. If these dissatisfied customers share their opinions with other potential subscribers, streaming providers’ potential pool of customers shrinks that much more. Why are subscribers leaving? Parks & Associates researchers suggest that, in the case of smaller streaming providers, low monthly rates may be prompting people to test the service for a few months and cancel the subscription if they decide it’s not for them. Netflix’s relatively low churn rate means that customers are probably pretty happy with it, but the larger churn rates for smaller services indicate fewer customers consider those providers to be worth the cost. Despite the churn, the fact that so many people are trying streaming video services indicates that they like the concept, even if they don’t always like the execution. It’s also possible that some customers canceled their streaming subscriptions because their Internet connection wasn’t fast or reliable enough for streaming video. If that’s the case, the easiest solution may be to find a high-speed Internet plan that supports streaming. If you’ve tried streaming but were disappointed, you might want to see the broadband plans available in your area, and then give Netflix or Hulu a second chance.
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